Cloud Migration · 14 September 2026 · 6 min
Google Cloud or AWS? Choosing your migration destination
A pragmatic framework for selecting a hyperscaler based on workloads, data strategy and commercial levers.
Both Google Cloud and AWS are mature, secure and globally available. The right choice depends on your workloads and strategy, not on feature checklists.
If analytics and AI sit at the heart of your strategy, BigQuery and Vertex AI offer a tightly integrated, serverless data and AI stack. If you need the broadest catalogue of services and partner ecosystem, AWS remains formidable.
Commercial levers matter: committed spend discounts, migration funding programmes and existing enterprise agreements can shift TCO materially.
Many organisations end up multi-cloud by design. The key is a consistent landing zone, identity and observability strategy across both.